We’ve got your back!! How Bing Ads fought against bad ads in 2016
Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.
Online advertising plays a big role in keeping many online services low cost or free of charge. This is a win for both users and website owners, however, it can also attract questionable actors, who are constantly looking for ways to push their low quality or even dangerous content to unsuspecting users, convincing them to take action they may not have intended. In really malicious cases, bad ads may cause users to lose personal information, or infect their devices. Protection is needed to...