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Microsoft Advertising Blog

Chiara Tallarini

Editorial Reviewer, AQ&P EMEA

BLOG POSTS BY Chiara Tallarini

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Editorial series: Trademark escalations – How to get an ID link for an ad query

Following-on from an interesting article dedicated to detailing the nuances of trademark policy, today we’ll focus on R-Links and how this element is critical to the completion of the most detailed review of possible trademark infringements. What is an R-Link? The R-Link is nothing more than the link that helps us to identify in our internal system each specific ad that appears in Bing and Yahoo Search. Why use an R-Link? Like fingerprints to a detective, R-Links are vital for the...

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