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With ever-expanding keyword lists and targeting options, managing bids efficiently can be difficult and time-consuming. Automated bid strategies from Microsoft Advertising give you flexible, advanced tools to save you time and maximise your ad spend.
Let us help you achieve your specific business goal with automated bidding.

Why use automated bid strategies?

  • Enhanced CPC
    Modifies your bids for better efficiency. Compatible with Dynamic Search Ads and shopping campaigns.
  • Maximize Clicks
    Helps you get as many clicks as possible. Compatible with Dynamic Search Ads and shopping campaigns.
  • Maximize Conversions
    Helps you get as many conversions as possible. Compatible with Dynamic Search Ads.
  • Target CPA
    Helps you get as many conversions as possible, within your target cost per acquisition (CPA). Compatible with Dynamic Search Ads.

Select one of our automated bid strategies today

Begin using automated bid strategies to make sure you're bidding effectively and automatically, to help ensure the maximum number of clicks and conversions. Explore all our automated bid strategies: Enhanced CPC, Maximize Clicks, Maximize Conversions and Target CPA.


  Manage your automated bid strategy