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Advertising

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

With ever-expanding keyword lists and targeting options, managing bids efficiently can be difficult and time-consuming. Automated bid strategies from Microsoft Advertising give you flexible, advanced tools to save you time and maximise your ad spend.
Let us help you achieve your specific business goal with automated bidding.

Why use automated bid strategies?

  • Enhanced CPC
    Modifies your bids for better efficiency. Compatible with text ads, Dynamic Search Ads, and shopping campaigns.
  • Maximize Clicks
    Helps you get as many clicks as possible. Compatible with text ads, Dynamic Search Ads, and shopping campaigns.
  • Maximize Conversions
    Helps you get as many conversions as possible. Compatible with text ads and Dynamic Search Ads.
  • Target CPA
    Helps you get as many conversions as possible, within your target cost per acquisition (CPA). Compatible with text ads and Dynamic Search Ads.
  • Target ROAS
    Sets your bids to achieve your target return on ad spend (ROAS). Compatible with text ads, Dynamic Search Ads, and shopping campaigns.

Select one of our automated bid strategies today

Use automated bid strategies to ensure you're bidding effectively and maximizing the number of clicks and conversions. Learn which markets each bid strategy is available in by visiting our Automated Bidding help page.


  Manage your automated bid strategy