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Spring into Retail Action

March 2022

Insights & trends
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When: March 10, 2022 11:00 AM CET / 10:00 AM GMT

Duration: 60 minutes

A brighter Spring is forecast next Season!

The shift in seasons brings around a shift in consumer behavior; as the days get longer consumers prepare their homes and gardens ready to embrace sunnier climates and outdoor living. They will think of redecorating their homes and gardens and replacing their furniture.

In our virtual ’Spring into Retail Action’ event, discover how Microsoft Advertising can help your business ‘blossom’, with a bouquet of product updates, tips & tricks and home & garden insights. 

We will also be covering the results of our research with Forrester, which will help you target a new audience that we see on our network. 

Aside from the opening keynote (in English), all content will be made available to you in your local language in breakout sessions for the UK, Germany, France and Netherlands.

So, pick your preferred breakout session right at your registration and you will be automatically assigned to your session during the event.



Sign up now! 

We are looking forward to meet you on 10th of March!


PLEASE NOTE:  If you choose to participate in this session using Microsoft Teams, your name, email address, phone number, and/or title may be viewable by other session participants.

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Mascha Driessen

Regional Vice President Continental Europe

Microsoft Advertising

With over 27 years’ experience in the European Media & Advertising industry, Digital Marketing specialist Mascha Driessen is an award-winning leader and inspirational champion of elevating diverse voices and role models. 

Mascha’s career started in TV broadcasting (RTL) and TV Production (Endemol), before joining Google for the launch and rollout of YouTube Benelux, where she received the prestigious Google Global OC Award. On top of being the Regional VP at Microsoft Advertising, Mascha is a board member of several associations, a seasoned speaker, active in start-ups and championing diversity and inclusion initiatives – such as Women in Tech.

Joe Dolan

Commercial Director, Retail/FMCG

Microsoft Advertising

With a career in the Digital Advertising Industry spanning over 15 years, Joe has spent the past 11 years at Microsoft Advertising and most recently, is the Commercial Director for the UK Retail & FMCG business.  

With his career spanning display, programmatic and search, Joe’s focus is to empower his organisation to drive growth for advertisers and ensure they realise the full value of the Microsoft Advertising stack. Further to this, Joe’s passion lies in driving development in people’s strengths and skillsets, as well as encouraging a culture of learning in his team – he firmly believes businesses and advertisers will benefit greatly if this ethos is firmly in place.