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Growing our global footprint with Shopping Campaigns

May 2022

Products & features

Duration: 4:51

Join Principal Product Manager Lead Varsha Bolar for a discussion about the Microsoft Advertising Shopping Campaigns strategy. Learn how we’re planning to build high-volume consumer experiences across Microsoft properties and provide retailer solutions for customer acquisition and sales increase.

Our mission is to help advertisers reach customers where they are by continuing to innovate with our offerings. You’ll learn about multi-market feed updates, a new look and feel for Product Ads, cash back promotions, and more—providing a seamless experience for consumers from shopping to purchasing.

Learn more about Shopping Campaigns to expand your reach on the Microsoft Search Network and put your audience closer to a purchase decision.