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Microsoft Advertising product round-up (January 2024)

January 2024

Products & features
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Learn about the latest feature releases and updates

Join us as we look back at the most recent news and activity to make sure you haven’t missed anything. We’ll do a rundown of what’s new on the platform, show you how to leverage the latest offerings to connect with people at the right moments across work and life, and how to reach audiences who are ready to engage and purchase online.

We'll cover updates in the following categories:

  • Universal Event Tracking (UET)
  • Performance Max
  • Audience Ads
  • Audience Targeting
  • Responsive Search Ads (RSA)
  • CTV/Video
  • Generative AI

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