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Microsoft Search Network data

September 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Global

comScore market data for PC Users

14.5 billion Monthly PC searches
681 million Unique PC users
14.2% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

55% use search engines for online product research

Brand discovery

38% use search engines for brand discovery

All demographics

Age

73% are under the age of 45

Gender

44% are female and 56% are male

Education

34% graduated from college

Income

36% have household income in the top 25%

Marriage

53% are married

Children

58% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

17% report having a disability

Automobile

70% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

79% are under the age of 45

Gender

43% are female and 57% are male

Education

35% graduated from college

Income

41% have household income in the top 25%

Marriage

61% are married

Children

64% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

23% report having a disability

Decision Makers

52% are business decision makers

Executives

23% are senior business decision makers

B2B demographics

Age

75% are under the age of 45

Gender

39% are female and 61% are male

Education

43% graduated from college

Income

45% have household income in the top 25%

Marriage

64% are married

Children

68% have children living at home

LGBTQ+

1% identify as LGBTQ+

Disabilities

15% report having a disability

Health Insurance

25% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

76% are under the age of 45

Gender

40% are female and 60% are male

Education

41% graduated from college

Income

40% have household income in the top 25%

Marriage

54% are married

Children

60% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

13% report having a disability

Domestic Travel

40% planning to purchase a domestic vacation

International Travel

21% planning to purchase an international vacation

Travel demographics

Age

72% are under the age of 45

Gender

45% are female and 55% are male

Education

41% graduated from college

Income

39% have household income in the top 25%

Marriage

54% are married

Children

60% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

13% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

72% are under the age of 45

Gender

45% are female and 55% are male

Education

40% graduated from college

Income

39% have household income in the top 25%

Marriage

55% are married

Children

60% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

15% report having a disability


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