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Microsoft Search Network data

June 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Global

comScore market data for PC Users

13.7 billion Monthly PC searches
638 million Unique PC users
12.8% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BRetail

Product research

54% use search engines for online product research

Brand discovery

43% use search engines for brand discovery

All demographics

Age

74% are under the age of 45

Gender

45% are female and 55% are male

Education

37% graduated from college

Income

25% have household income in the top 25%

Marriage

51% are married

Children

45% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

13% report having a disability

Automobile

35% are planning to purchase an automobile in the next 3 months

Insurance

21% are planning to purchase insurance in the next 3 months

Auto demographics

Age

76% are under the age of 45

Gender

44% are female and 56% are male

Education

37% graduated from college

Income

26% have household income in the top 25%

Marriage

54% are married

Children

48% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

12% report having a disability

Decision Makers

84% are business decision makers

Executives

33% are senior business decision makers

B2B demographics

Age

78% are under the age of 45

Gender

41% are female and 59% are male

Education

44% graduated from college

Income

36% have household income in the top 25%

Marriage

64% are married

Children

58% have children living at home

LGBTQ+

1% identify as LGBTQ+

Disabilities

13% report having a disability

Online Shopping

96% visited an online retail store in the past 6 months

Retail demographics

Age

75% are under the age of 45

Gender

45% are female and 55% are male

Education

37% graduated from college

Income

25% have household income in the top 25%

Marriage

51% are married

Children

45% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

13% report having a disability


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