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Microsoft Search Network data

March 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Global

comScore market data for PC Users

14.6 billion Monthly PC searches
699 million Unique PC users
14% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

58% use search engines for online product research

Brand discovery

41% use search engines for brand discovery

All demographics

Age

73% are under the age of 45

Gender

44% are female and 56% are male

Education

34% graduated from college

Income

35% have household income in the top 25%

Marriage

53% are married

Children

57% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

15% report having a disability

Automobile

70% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

80% are under the age of 45

Gender

42% are female and 58% are male

Education

38% graduated from college

Income

43% have household income in the top 25%

Marriage

59% are married

Children

62% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

20% report having a disability

Decision Makers

52% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

76% are under the age of 45

Gender

39% are female and 61% are male

Education

45% graduated from college

Income

44% have household income in the top 25%

Marriage

63% are married

Children

67% have children living at home

LGBTQ+

1% identify as LGBTQ+

Disabilities

13% report having a disability

Health Insurance

26% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

76% are under the age of 45

Gender

39% are female and 61% are male

Education

40% graduated from college

Income

40% have household income in the top 25%

Marriage

54% are married

Children

59% have children living at home

LGBTQ+

1% identify as LGBTQ+

Disabilities

12% report having a disability

Domestic Travel

40% planning to purchase a domestic vacation

International Travel

22% planning to purchase an international vacation

Travel demographics

Age

72% are under the age of 45

Gender

45% are female and 55% are male

Education

40% graduated from college

Income

38% have household income in the top 25%

Marriage

53% are married

Children

59% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

12% report having a disability

Online Shopping

98% visited an online retail store in the past 6 months

Retail demographics

Age

74% are under the age of 45

Gender

45% are female and 55% are male

Education

38% graduated from college

Income

37% have household income in the top 25%

Marriage

54% are married

Children

57% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

16% report having a disability


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