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POSTS TAGGED WITH "manage campaigns"

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Save time with campaign-level associations

Microsoft Advertising is rolling out our campaign-level associations capability, to help you apply and manage audience associations at the campaign level. Get ready to save time and apply your audience targeting more quickly!

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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Get clearer insights on ad performance with prominence metrics

Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimise your performance.

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Better tracking with final URL suffix and more custom parameters

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

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Enhance your campaigns with new AI-driven recommendations tab

Learn about how you can save time and enhance your campaigns with new and improved recommendations, utilising state-of-the-art AI-powered suggestions that are customized, easy to understand, and insightful.

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