POSTS TAGGED WITH "Inclusive Marketing"

9 steps to build trust: Ethical advertising principles

22 January 2021

4-minute read

MJ DePalma

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People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

Accessibility is a responsibility and an opportunity

09 December 2020

3-minute read

Mareike ZollnerDenise Scheel

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Since 2014, under Satya Nadella’s leadership, accessibility has become core to Microsoft’s mission to empower individuals and organisations on the planet to achieve more. We are passionate about creating products and services that are accessible for everyone—including people with disabilities.

Guide to growth: Reach more shoppers with an inclusive approach

07 December 2020

5-minute read

MJ DePalmaJulie Wymetalek

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Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

Would you knowingly exclude a potential audience of 1 billion people in your marketing? Learn why accessibility is a vital part of an inclusive marketing strategy. By not making your marketing accessible, you may be excluding nearly one out of every seven people in the world.