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Microsoft Advertising Blog

POSTS TAGGED WITH "conversions"

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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Conversion tracking update on Bing Ads

In response to recent changes by Apple to their Safari browser, conversion tracking on Bing Ads now requires enabling the auto-tagging of our Microsoft Click ID. This can be enabled within the Shared Library section of your account under the URL Options page. All customers are asked to enable this feature for full and accurate reporting of conversions within Bing Ads.

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Import your call conversions with Offline Conversion Import

Call Tracking Providers can now interoperate with Bing Ads to import in their call conversion data. This provides customers with better reporting insights on how their campaigns are performing on Bing Ads and enables better optimizations of their campaigns based on the broader business impact their campaigns are having.

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Track more of your ad impact with Offline Conversion Import

Do you have offline sales from online leads? If so, Offline Conversion Import can help you connect your conversions back to the search ads that users interacted with along the way. This is an important step in our journey at Bing Ads to help you build a more complete view of your campaign impact across online and offline channels.

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