POSTS TAGGED WITH "bidding"

Bing Ads launched the New Opportunities Tab to advertisers in the US in August, 2014. At that time, we offered bid-related opportunities to help optimize your ads for the best possible position. Today, we’re adding another aspect of ad...

In PPC, competition is everything. The sheer number of advertisers battling it out for top position on the results page at any given time is a little mind-boggling -- especially when you consider the number of bids, bid modifiers, geographic targets,...

When your ads receive very few impressions (or none at all), one of the more common solutions to improve performance is to raise your bid in the hopes of making your ad more competitive. With a suggested bid-by-bid landscape based on historical...

Back in September, we announced the release of Close Variants in Exact Match for ads targeting the US. Given the success in driving high-quality click volume in the US, we are currently testing close variants in exact match for ads targeting the...

Back in September, we announced the release of Close Variants in Exact Match and Close Variants in Broad Match Modifier, which resulted in the inclusion of minor grammatical variations, such as plurals, abbreviations, acronyms, spacing and...