POSTS TAGGED WITH "bidding"

Regardless of whether your ultimate PPC goal is to rack up clicks on your web site’s “Submit Order” button, to have your phone ringing with customers ready to place orders or to have new customers walking through the door of your store, you need to m...

Bidding on your keywords, much like account structure or landscape painting, lends itself to a certain amount of personal interpretation. Figuring out your starting bids, how to adjust them over time, and projecting the expected impact involves a cer...

When you work in the same PPC accounts day in and day out, it can be easy to lull yourself in to a false sense of security. You get in to the routine of doing things in specific ways, or even worse, think that your advertising efforts are as good as ...

Bing Ads launched the New Opportunities Tab to advertisers in the US in August, 2014. At that time, we offered bid-related opportunities to help optimize your ads for the best possible position. Today, we’re adding another aspect of ad...

In PPC, competition is everything. The sheer number of advertisers battling it out for top position on the results page at any given time is a little mind-boggling -- especially when you consider the number of bids, bid modifiers, geographic targets,...