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Microsoft Advertising Blog

POSTS TAGGED WITH "bidding"

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Stay ahead of the pack with the Competition tab

Knowing the competitive landscape is critical to staging a successful ad campaign. Bing Ads helps you get valuable insights and actionable recommendations so you can stay ahead of the competition.

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Track your campaign goals with AI-powered Performance Targets

Bing Ads has evolved the performance reporting experience with the Performance Targets feature. Find out how these enhancements—powered by artificial intelligence (AI)—can help you with forecasting and tracking your results.

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Bing Listens: Your feedback reshaped Bing Ads for the second half of 2018

Bing Ads continually strives to deliver solutions that make you more effective at achieving your marketing goals. We carefully listen to your feedback and have many product updates to share based on what we heard in our UserVoice feature suggestion forum for the second half of 2018.

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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