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Microsoft Advertising Blog

POSTS TAGGED WITH "account management"

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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Target Impression Share and other August product updates

Learn about our August product updates, including an exciting addition to our automated bidding product suite, feed-based campaigns enhancements, new automated extensions and more. Catch up on all the latest developments in Microsoft Advertising.

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Adult male inside using Microsoft Modern USB Headset and Surface Pro

Using automation to free your creativity

Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title 'Happy Valentine's Day -  Share the love'.

Celebrate with us and ‘share the love’

Through the ‘Share the love’ campaign, clients got to highlight their commitments to customer success and how Microsoft Advertising supports that. But ultimately, they got the chance to spread some love and positivity across our social media channels.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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