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Microsoft Advertising Blog

POSTS TAGGED WITH "account management"

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A woman sits at a desk in front of a laptop and smiles away from the camera.

Deadline for migration to Responsive Search Ads extended to 29 August 2022

We’re giving you more time to prepare for the migration to Responsive Search Ads. Get tips to take action by the extended deadline of 29 August 2022.

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Microsoft Bing homepage showing a toucan as the background image and the text in the search box reads visual storytelling beyond the search box.

Level up your digital strategy with more visual storytelling

Microsoft is differentiating itself by putting visuals at the forefront and evolving to integrate imagery to improve the search experience for consumers. Learn about the innovative ways to enhance visual storytelling and increase performance.

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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Target Impression Share and other August product updates

Learn about our August product updates, including an exciting addition to our automated bidding product suite, feed-based campaigns enhancements, new automated extensions and more. Catch up on all the latest developments in Microsoft Advertising.

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Adult male inside using Microsoft Modern USB Headset and Surface Pro

Using automation to free your creativity

Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.

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