What marketer wouldn’t want to spend a dollar, a pound or a euro, and know that many more will flow back in based on that effort? When it comes to key performance indicators, marketers are all about return on investment (ROI), and there’s good reason for that — as marketers, it’s our job. But are we reaching everyone? Are we making the effort to ensure our messages or customer experiences are accessible?
One billion people, or 14% of the world’s population, are living with a disability, according to the World Health Organization. As marketers, we’re in the unique position of being good stewards of what our brand has to offer the world by ensuring our communications, our customer experiences and our digital footprint are accessible. The last mile of excellence on the road of campaign creation is to build in accessibility from the start, where we delight potential customers who might otherwise be excluded.
If you don’t design for accessibility ...
“it’s like saying to every fifth person who walks in your door, ‘I don’t really want your business.'”
Team Lead of Assistive Technologies, TD Bank
Join us for the live Modern Marketing is Accessible Marketing webcast
(with captioning) at 8 a.m. PST/11 a.m. EST/4 p.m. GMT on January 16, 2019, where we’ll show how genuine curiosity about others can help you uncover new marketing opportunities. We’ll also show you how to begin the process of building accessibility in from the start. Here at Bing Ads, we’re on a journey to empower every marketer and every organization on the planet to achieve more, and one of the ways we strive to do this is by sharing with our clients, partners and their customers, insights and learnings we’ve gathered along the way. We’ve curated an enormous amount of information to get you started on building accessibility into your marketing, rather than bolting it on as an afterthought.
Learn about principles of creating accessible content and experiences
Join a panel of Microsoft marketers and program managers
who will share their journey of creating more accessible marketing. You’ll learn about what to consider and how to build best practices into your marketing mix, to ensure as many of your customer journey touchpoints as possible are accessible.
We'll cover a variety of topics that can help jumpstart your accessibility journey:
- Disability in today’s world and how to recognise exclusions to innovate
- Ten accessibility principles to apply across digital media
- How to apply accessibility principles to search marketing
- Office 365 accessibility tools for marketers
You’ll also have the opportunity to ask questions of our panel during a live Q&A at the end of the webcast, so bring your questions and take advantage of engaging directly with our experts. The presentation will also be available for download in the audience console.
Here’s the speaker lineup:
- David Kline, Bing Ads Website Webmaster, Microsoft Advertising
- Ricardo Wagner, Office 365 Accessibility Product and Feature Expert
- Christi Olson, Head Evangelist Bing Ads, Microsoft Advertising
- MJ DePalma, Sr. Global Multicultural & Inclusive Marketing Lead, Search, Microsoft Advertising
- Haily de la Cruz, Program Manager, Bing Ads Platform, Microsoft Advertising
and join us for the live webcast on January 16, 2019 or view it on-demand if that’s more convenient for you. Start learning what you can do to empower yourself as a marketer and help your business grow.