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Custom Audiences helps you anticipate your customers’ needs and reach them with the right message using your own first-party data. This powerful audience targeting feature can help you improve campaign performance and increase your return on ad spend.
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As part of a continuous effort to make importing campaigns from Google Ads easier and more effective for you, we've made improvements in Bing Ads Editor, including better import mapping and enhanced scheduling options.
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Maximize Clicks, the Bing Ads automated bidding strategy is available in all markets across the globe. With this bidding option, Bing Ads will adjust bids at auction-time in order to generate the most clicks to your campaign, within your set budget.
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Managing search terms is a great way to optimise your ad budget. Learn about how we’ve made your search term management more convenient and simpler.
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Learn about how to best take advantage of multiple language targeting structures so you can expand your global reach, targeting people who speak more than one language and may search in several languages.
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