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Microsoft Advertising Blog

Nan Li

PROGRAM MANAGER, MICROSOFT, MICROSOFT ADVERTISING

BLOG POSTS BY Nan Li

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Audience targeting reports at your fingertips

What if we could give you a way to review your audience performance in a single view, in less than a minute, and that was easy to export? Wish granted. We’re excited to announce the launch of Audience Segmentation, a new addition to the Segmentation feature to help you easily get deeper insights into your audiences from Remarketing in Paid Search, In-market Audiences, and Custom Audiences.

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Import your call conversions with Offline Conversion Import

Call Tracking Providers can now interoperate with Bing Ads to import in their call conversion data. This provides customers with better reporting insights on how their campaigns are performing on Bing Ads and enables better optimizations of their campaigns based on the broader business impact their campaigns are having.

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Track more of your ad impact with Offline Conversion Import

Do you have offline sales from online leads? If so, Offline Conversion Import can help you connect your conversions back to the search ads that users interacted with along the way. This is an important step in our journey at Bing Ads to help you build a more complete view of your campaign impact across online and offline channels.

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Take advantage of Expanded Device Targeting this holiday season

It’s been a month since we’ve launched our pilot and we’ve seen a tremendous interest in this new feature. We’re excited to announce that Expanded Device Targeting is now available globally for everyone, just in time for your holiday campaigns. Why u...

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Expanded Device Targeting is on its way, giving you more flexibility to optimize your campaigns

We’ve heard your feedback about device targeting! We are now giving you more control in setting bid adjustments by device, so you can more effectively manage your campaigns across each device type. Most significantly, you will be able to target table...

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