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Katrina Morris

BLOG POSTS BY Katrina Morris

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Bing Ads Academy - Share of voice report

The Share of Voice report shows you the impressions we estimate you're losing out on, and possibly losing to your competitors, because of your budget, keyword bids, keyword relevance, landing page relevance, or current position on the Bing and...

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Bing Ads Academy: How to Use the Negative Keyword Conflict Report

Negative keywords are great for helping to ensure that your ads only appear for the most relevant searches. With Bing Ads, you are able to set negatives in both phrase and exact match. If you are currently using phrase match negatives you may find...

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Bing Ads Academy: Website URL (Publisher) Report

NOTE: Updates have been made to this post to reflect our recent partnership with AOL; content viewed at this URL prior to February 2016 may differ from what you see here now. When advertising on the Bing Network, you have the option to advertise on j...

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Bing Ads Academy: Importing Google AdWords Campaigns into Bing Ads

Welcome to the Bing Ads Academy blog series. In this series we will talk you through the basics of Bing Ads, Bing Ads Editor and Bing Ads Intelligence, with blogs dedicated to setting up our latest features, the reports provided in Bing Ads and...

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Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimization Needs Part 2

Welcome to second part of our 2-part series on how to tailor the reports in the Bing Ads User Interface to help you to grow your business. If you haven’t seen our first report blog, you can view it here. In this blog we will go over how you can...

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