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Audience ads

Drive highly personalized engagements with your ideal customers, powered by Microsoft AI.

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Your ads on premium sites where customers are spending time today.

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Audience ads by the numbers

Users exposed to Audience ads engage with brands at a higher rate.


3x more likely to search for your brand.


4x more likely to visit your site.


5.5x more likely to purchase from you.

The Future of Programmatic Native

While the future looks uncertain, programmatic native advertising is well-positioned. Get insights and actions to adapt to the change.

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Trusted by brands across industries

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If (businesses are) looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversion, I would definitely suggest Audience ads
Audience ads are a very efficient way to add scale and it performs
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Audience ads has allowed our business to be in front of tens of thousands of users with minimal setup time.

Start now

Get started in a few easy steps:

1. Create your campaign

2. Choose your audience and targeting

3. Add or import your creative assets

4. Set up your budgets and bids


See how to create an audience campaign for more information.

New to Microsoft Advertising or need help?

Contact Microsoft Advertising support to help you get started and create an account or campaign.

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