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Microsoft Search Network data

October 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United Kingdom

comScore market data for PC Users

626.2 million Monthly PC searches
27 million Unique PC users
24.3% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

60% use search engines for online product research

Brand discovery

41% use search engines for brand discovery

All demographics

Age

57% are under the age of 45

Gender

44% are female and 56% are male

Education

50% graduated from college

Income

35% have household income in the top 25%

Marriage

46% are married

Children

57% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

33% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

34% are planning to purchase insurance in the next 3 months

Auto demographics

Age

74% are under the age of 45

Gender

34% are female and 66% are male

Education

63% graduated from college

Income

50% have household income in the top 25%

Marriage

56% are married

Children

58% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

28% report having a disability

Decision Makers

54% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

61% are under the age of 45

Gender

37% are female and 63% are male

Education

59% graduated from college

Income

48% have household income in the top 25%

Marriage

53% are married

Children

66% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

23% report having a disability

Health Insurance

15% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

50% are under the age of 45

Gender

27% are female and 73% are male

Education

66% graduated from college

Income

50% have household income in the top 25%

Marriage

49% are married

Children

53% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

21% report having a disability

Domestic Travel

39% planning to purchase a domestic vacation

International Travel

39% planning to purchase an international vacation

Travel demographics

Age

63% are under the age of 45

Gender

40% are female and 60% are male

Education

59% graduated from college

Income

45% have household income in the top 25%

Marriage

48% are married

Children

56% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

23% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

52% are under the age of 45

Gender

47% are female and 53% are male

Education

52% graduated from college

Income

35% have household income in the top 25%

Marriage

45% are married

Children

56% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

32% report having a disability

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