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Microsoft Search Network data

June 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United Kingdom

comScore market data for PC Users

395 million Monthly PC searches
15 million Unique PC users
20.1% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

63% use search engines for online product research

Brand discovery

45% use search engines for brand discovery

All demographics

Age

55% are under the age of 45

Gender

45% are female and 55% are male

Education

45% graduated from college

Income

24% have household income in the top 25%

Marriage

43% are married

Children

34% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

28% report having a disability

Automobile

56% are planning to purchase an automobile in the next 3 months

Insurance

33% are planning to purchase insurance in the next 3 months

Auto demographics

Age

67% are under the age of 45

Gender

40% are female and 60% are male

Education

49% graduated from college

Income

30% have household income in the top 25%

Marriage

49% are married

Children

42% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

30% report having a disability

Decision Makers

54% are business decision makers

Executives

30% are senior business decision makers

B2B demographics

Age

60% are under the age of 45

Gender

36% are female and 64% are male

Education

56% graduated from college

Income

32% have household income in the top 25%

Marriage

48% are married

Children

46% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

20% report having a disability

Health Insurance

12% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

59% are under the age of 45

Gender

25% are female and 75% are male

Education

63% graduated from college

Income

46% have household income in the top 25%

Marriage

51% are married

Children

47% have children living at home

LGBTQ+

5% identify as LGBTQ+

Disabilities

16% report having a disability

Domestic Travel

42% planning to purchase a domestic vacation

International Travel

55% planning to purchase an international vacation

Travel demographics

Age

59% are under the age of 45

Gender

49% are female and 51% are male

Education

53% graduated from college

Income

31% have household income in the top 25%

Marriage

38% are married

Children

29% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

Online Shopping

98% visited an online retail store in the past 6 months

Retail demographics

Age

55% are under the age of 45

Gender

47% are female and 53% are male

Education

45% graduated from college

Income

24% have household income in the top 25%

Marriage

44% are married

Children

34% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

27% report having a disability

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