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Microsoft Search Network data

March 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United Kingdom

comScore market data for PC Users

375.5 Million Monthly PC searches
15 Million Unique PC users
20.5% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

62% use search engines for online product research

Brand discovery

47% use search engines for brand discovery

All demographics

Age

56% are under the age of 45

Gender

46% are female and 54% are male

Education

44% graduated from college

Income

24% have household income in the top 25%

Marriage

44% are married

Children

37% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

31% report having a disability

Automobile

22% are planning to purchase an automobile in the next 3 months

Insurance

23% are planning to purchase insurance in the next 3 months

Auto demographics

Age

57% are under the age of 45

Gender

45% are female and 55% are male

Education

45% graduated from college

Income

25% have household income in the top 25%

Marriage

46% are married

Children

40% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

26% report having a disability

Decision Makers

82% are business decision makers

Executives

40% are senior business decision makers

B2B demographics

Age

64% are under the age of 45

Gender

34% are female and 66% are male

Education

59% graduated from college

Income

42% have household income in the top 25%

Marriage

55% are married

Children

52% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

26% report having a disability

Health Insurance

7% are planning to buy health insurance

Mortgage

6% are planning to refinance

Finance demographics

Age

56% are under the age of 45

Gender

46% are female and 54% are male

Education

45% graduated from college

Income

25% have household income in the top 25%

Marriage

44% are married

Children

38% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

31% report having a disability

Domestic Travel

29% planning to purchase a domestic vacation

International Travel

30% planning to purchase an international vacation

Travel demographics

Age

56% are under the age of 45

Gender

46% are female and 54% are male

Education

45% graduated from college

Income

25% have household income in the top 25%

Marriage

44% are married

Children

38% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

30% report having a disability

Online Shopping

96% visited an online retail store in the past 6 months

Retail demographics

Age

56% are under the age of 45

Gender

46% are female and 54% are male

Education

44% graduated from college

Income

24% have household income in the top 25%

Marriage

44% are married

Children

37% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

31% report having a disability

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