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Microsoft Search Network data

September 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United Kingdom

comScore market data for PC Users

427 million Monthly PC searches
19 million Unique PC users
20.2% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

65% use search engines for online product research

Brand discovery

45% use search engines for brand discovery

All demographics

Age

56% are under the age of 45

Gender

44% are female and 56% are male

Education

46% graduated from college

Income

32% have household income in the top 25%

Marriage

43% are married

Children

54% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

25% report having a disability

Automobile

62% are planning to purchase an automobile in the next 3 months

Insurance

33% are planning to purchase insurance in the next 3 months

Auto demographics

Age

64% are under the age of 45

Gender

37% are female and 63% are male

Education

52% graduated from college

Income

41% have household income in the top 25%

Marriage

49% are married

Children

60% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

24% report having a disability

Decision Makers

57% are business decision makers

Executives

27% are senior business decision makers

B2B demographics

Age

59% are under the age of 45

Gender

38% are female and 62% are male

Education

59% graduated from college

Income

44% have household income in the top 25%

Marriage

48% are married

Children

58% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

19% report having a disability

Health Insurance

11% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

58% are under the age of 45

Gender

32% are female and 68% are male

Education

54% graduated from college

Income

41% have household income in the top 25%

Marriage

43% are married

Children

53% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

17% report having a disability

Domestic Travel

36% planning to purchase a domestic vacation

International Travel

31% planning to purchase an international vacation

Travel demographics

Age

52% are under the age of 45

Gender

45% are female and 55% are male

Education

52% graduated from college

Income

37% have household income in the top 25%

Marriage

46% are married

Children

54% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

21% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

53% are under the age of 45

Gender

44% are female and 56% are male

Education

49% graduated from college

Income

35% have household income in the top 25%

Marriage

44% are married

Children

55% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

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