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Microsoft Search Network data

July 2023

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Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Germany

comScore market data for PC Users

433 million Monthly PC searches
22 million Unique PC users
24% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

64% use search engines for online product research

Brand discovery

40% use search engines for brand discovery

All demographics

Age

52% are under the age of 45

Gender

43% are female and 57% are male

Education

34% graduated from college

Income

37% have household income in the top 25%

Marriage

40% are married

Children

53% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

33% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

27% are planning to purchase insurance in the next 3 months

Auto demographics

Age

69% are under the age of 45

Gender

35% are female and 65% are male

Education

42% graduated from college

Income

45% have household income in the top 25%

Marriage

42% are married

Children

58% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

35% report having a disability

Decision Makers

42% are business decision makers

Executives

19% are senior business decision makers

B2B demographics

Age

56% are under the age of 45

Gender

33% are female and 67% are male

Education

41% graduated from college

Income

47% have household income in the top 25%

Marriage

43% are married

Children

53% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

27% report having a disability

Health Insurance

12% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

47% are under the age of 45

Gender

29% are female and 71% are male

Education

41% graduated from college

Income

52% have household income in the top 25%

Marriage

44% are married

Children

57% have children living at home

LGBTQ+

5% identify as LGBTQ+

Disabilities

22% report having a disability

Domestic Travel

37% planning to purchase a domestic vacation

International Travel

54% planning to purchase an international vacation

Travel demographics

Age

55% are under the age of 45

Gender

48% are female and 52% are male

Education

36% graduated from college

Income

41% have household income in the top 25%

Marriage

38% are married

Children

51% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

28% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

51% are under the age of 45

Gender

40% are female and 60% are male

Education

38% graduated from college

Income

45% have household income in the top 25%

Marriage

42% are married

Children

53% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

34% report having a disability

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