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Microsoft Search Network data

July 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Germany

comScore market data for PC Users

435 million Monthly PC searches
21 million Unique PC users
24% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

65% use search engines for online product research

Brand discovery

42% use search engines for brand discovery

All demographics

Age

51% are under the age of 45

Gender

44% are female and 56% are male

Education

31% graduated from college

Income

36% have household income in the top 25%

Marriage

39% are married

Children

51% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

28% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

28% are planning to purchase insurance in the next 3 months

Auto demographics

Age

61% are under the age of 45

Gender

40% are female and 60% are male

Education

41% graduated from college

Income

48% have household income in the top 25%

Marriage

47% are married

Children

59% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

27% report having a disability

Decision Makers

38% are business decision makers

Executives

21% are senior business decision makers

B2B demographics

Age

53% are under the age of 45

Gender

34% are female and 66% are male

Education

42% graduated from college

Income

45% have household income in the top 25%

Marriage

47% are married

Children

58% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

22% report having a disability

Health Insurance

10% are planning to buy health insurance

Mortgage

7% are planning to refinance

Finance demographics

Age

48% are under the age of 45

Gender

30% are female and 70% are male

Education

51% graduated from college

Income

55% have household income in the top 25%

Marriage

43% are married

Children

52% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

16% report having a disability

Domestic Travel

37% planning to purchase a domestic vacation

International Travel

50% planning to purchase an international vacation

Travel demographics

Age

57% are under the age of 45

Gender

45% are female and 55% are male

Education

42% graduated from college

Income

41% have household income in the top 25%

Marriage

38% are married

Children

50% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

22% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

48% are under the age of 45

Gender

41% are female and 59% are male

Education

36% graduated from college

Income

39% have household income in the top 25%

Marriage

41% are married

Children

52% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

29% report having a disability

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