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Microsoft Search Network data

June 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

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Germany

comScore market data for PC Users

375 million Monthly PC searches
21 million Unique PC users
22.4% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

67% use search engines for online product research

Brand discovery

45% use search engines for brand discovery

All demographics

Age

53% are under the age of 45

Gender

44% are female and 56% are male

Education

31% graduated from college

Income

25% have household income in the top 25%

Marriage

41% are married

Children

31% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

22% report having a disability

Automobile

27% are planning to purchase an automobile in the next 3 months

Insurance

13% are planning to purchase insurance in the next 3 months

Auto demographics

Age

55% are under the age of 45

Gender

42% are female and 58% are male

Education

33% graduated from college

Income

31% have household income in the top 25%

Marriage

45% are married

Children

35% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

20% report having a disability

Decision Makers

84% are business decision makers

Executives

29% are senior business decision makers

B2B demographics

Age

59% are under the age of 45

Gender

36% are female and 64% are male

Education

48% graduated from college

Income

42% have household income in the top 25%

Marriage

46% are married

Children

43% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

16% report having a disability

Health Insurance

7% are planning to buy health insurance

Mortgage

6% are planning to refinance

Finance demographics

Age

54% are under the age of 45

Gender

42% are female and 58% are male

Education

32% graduated from college

Income

28% have household income in the top 25%

Marriage

41% are married

Children

32% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

23% report having a disability

Domestic Travel

35% planning to purchase a domestic vacation

International Travel

37% planning to purchase an international vacation

Travel demographics

Age

53% are under the age of 45

Gender

43% are female and 57% are male

Education

32% graduated from college

Income

26% have household income in the top 25%

Marriage

41% are married

Children

32% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

21% report having a disability

Online Shopping

96% visited an online retail store in the past 6 months

Retail demographics

Age

53% are under the age of 45

Gender

44% are female and 56% are male

Education

31% graduated from college

Income

25% have household income in the top 25%

Marriage

41% are married

Children

32% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

23% report having a disability

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