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Microsoft Search Network data

July 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Germany

comScore market data for PC Users

425 million Monthly PC searches
23 million Unique PC users
24% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

71% use search engines for online product research

Brand discovery

46% use search engines for brand discovery

All demographics

Age

51% are under the age of 45

Gender

45% are female and 55% are male

Education

30% graduated from college

Income

37% have household income in the top 25%

Marriage

42% are married

Children

52% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

Automobile

66% are planning to purchase an automobile in the next 3 months

Insurance

17% are planning to purchase insurance in the next 3 months

Auto demographics

Age

62% are under the age of 45

Gender

41% are female and 59% are male

Education

34% graduated from college

Income

44% have household income in the top 25%

Marriage

46% are married

Children

59% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

25% report having a disability

Decision Makers

43% are business decision makers

Executives

19% are senior business decision makers

B2B demographics

Age

55% are under the age of 45

Gender

33% are female and 67% are male

Education

41% graduated from college

Income

45% have household income in the top 25%

Marriage

47% are married

Children

57% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

24% report having a disability

Health Insurance

9% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

64% are under the age of 45

Gender

37% are female and 63% are male

Education

39% graduated from college

Income

50% have household income in the top 25%

Marriage

38% are married

Children

48% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

18% report having a disability

Domestic Travel

42% planning to purchase a domestic vacation

International Travel

42% planning to purchase an international vacation

Travel demographics

Age

50% are under the age of 45

Gender

47% are female and 53% are male

Education

35% graduated from college

Income

43% have household income in the top 25%

Marriage

44% are married

Children

53% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

23% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

51% are under the age of 45

Gender

41% are female and 59% are male

Education

32% graduated from college

Income

41% have household income in the top 25%

Marriage

43% are married

Children

56% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

28% report having a disability

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