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Microsoft Search Network data

December 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Germany

comScore market data for PC Users

418 million Monthly PC searches
23 million Unique PC users
24.6% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

69% use search engines for online product research

Brand discovery

43% use search engines for brand discovery

All demographics

Age

51% are under the age of 45

Gender

42% are female and 58% are male

Education

31% graduated from college

Income

25% have household income in the top 25%

Marriage

43% are married

Children

32% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

26% report having a disability

Automobile

66% are planning to purchase an automobile in the next 3 months

Insurance

21% are planning to purchase insurance in the next 3 months

Auto demographics

Age

61% are under the age of 45

Gender

37% are female and 63% are male

Education

38% graduated from college

Income

33% have household income in the top 25%

Marriage

48% are married

Children

44% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

23% report having a disability

Decision Makers

46% are business decision makers

Executives

25% are senior business decision makers

B2B demographics

Age

54% are under the age of 45

Gender

40% are female and 60% are male

Education

44% graduated from college

Income

40% have household income in the top 25%

Marriage

53% are married

Children

46% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

19% report having a disability

Health Insurance

17% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

54% are under the age of 45

Gender

24% are female and 76% are male

Education

49% graduated from college

Income

48% have household income in the top 25%

Marriage

50% are married

Children

41% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

27% report having a disability

Domestic Travel

41% planning to purchase a domestic vacation

International Travel

58% planning to purchase an international vacation

Travel demographics

Age

50% are under the age of 45

Gender

52% are female and 48% are male

Education

37% graduated from college

Income

33% have household income in the top 25%

Marriage

52% are married

Children

41% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

25% report having a disability

Online Shopping

98% visited an online retail store in the past 6 months

Retail demographics

Age

49% are under the age of 45

Gender

44% are female and 56% are male

Education

31% graduated from college

Income

24% have household income in the top 25%

Marriage

44% are married

Children

32% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

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