Microsoft Advertising Network for Search

Reach more of your customers and connect with the people who matter to you on the Microsoft Advertising Network. Access in-depth audience understanding and marketplace insights when you use the following search data to help plan your Microsoft Advertising campaigns.

Market

Global

comScore market data for PC Users¹

default-value billion

Monthly PC searches

default-value million

Unique PC Users

default-value %

PC market share

[1] Comscore qSearch (custom), March 2024, Worldwide, desktop traffic only.

Vertical market segments

Data about users on the Microsoft Advertising Network for Search.

Product Research

{percentage} use search engines for online product research

Brand Discovery

{percentage} use search engines for brand discovery

ALL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 56% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Automobile

{percentage} are planning to purchase an automobile in the next 3 months

Insurance

{percentage} are planning to purchase insurance in the next 3 months

AUTO DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 57% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Decision Makers

{percentage} are business decision makers

Executives

{percentage} are senior business decision makers

B2B DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 60% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Health Insurance

{percentage} are planning to buy health insurance

Mortgage

{percentage} are planning to refinance

FINANCE DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 61% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Domestic Travel

{percentage} planning to purchase a domestic vacation

International Travel

{percentage} planning to purchase an international vacation

TRAVEL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 56% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Online Shopping

{percentage} have purchased a product or service online in the last week

RETAIL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 55% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Vertical market segments

Data about users on the Microsoft Advertising Network for Search.

Product Research

{percentage} use search engines for online product research

Brand Discovery

{percentage} use search engines for brand discovery

ALL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 56% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Automobile

{percentage} are planning to purchase an automobile in the next 3 months

Insurance

{percentage} are planning to purchase insurance in the next 3 months

AUTO DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 66% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Decision Makers

{percentage} are business decision makers

Executives

{percentage} are senior business decision makers

B2B DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 63% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Health Insurance

{percentage} are planning to buy health insurance

Mortgage

{percentage} are planning to refinance

FINANCE DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 73% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Domestic Travel

{percentage} planning to purchase a domestic vacation

International Travel

{percentage} planning to purchase an international vacation

TRAVEL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 60% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Online Shopping

{percentage} have purchased a product or service online in the last week

RETAIL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 53% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Vertical market segments

Data about users on the Microsoft Advertising Network for Search.

Product Research

{percentage} use search engines for online product research

Brand Discovery

{percentage} use search engines for brand discovery

ALL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 58% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Automobile

{percentage} are planning to purchase an automobile in the next 3 months

Insurance

{percentage} are planning to purchase insurance in the next 3 months

AUTO DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 61% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Decision Makers

{percentage} are business decision makers

Executives

{percentage} are senior business decision makers

B2B DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 61% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Health Insurance

{percentage} are planning to buy health insurance

Mortgage

{percentage} are planning to refinance

FINANCE DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 67% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Domestic Travel

{percentage} planning to purchase a domestic vacation

International Travel

{percentage} planning to purchase an international vacation

TRAVEL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 55% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Online Shopping

{percentage} have purchased a product or service online in the last week

RETAIL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 51% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Vertical market segments

Data about users on the Microsoft Advertising Network for Search.

Product Research

{percentage} use search engines for online product research

Brand Discovery

{percentage} use search engines for brand discovery

ALL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 57% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Automobile

{percentage} are planning to purchase an automobile in the next 3 months

Insurance

{percentage} are planning to purchase insurance in the next 3 months

AUTO DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 54% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Decision Makers

{percentage} are business decision makers

Executives

{percentage} are senior business decision makers

B2B DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 64% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Health Insurance

{percentage} are planning to buy health insurance

Mortgage

{percentage} are planning to refinance

FINANCE DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 68% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Domestic Travel

{percentage} planning to purchase a domestic vacation

International Travel

{percentage} planning to purchase an international vacation

TRAVEL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 54% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Online Shopping

{percentage} have purchased a product or service online in the last week

RETAIL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 57% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Vertical market segments

Data about users on the Microsoft Advertising Network for Search.

Product Research

{percentage} use search engines for online product research

Brand Discovery

{percentage} use search engines for brand discovery

ALL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 53% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Automobile

{percentage} are planning to purchase an automobile in the next 3 months

Insurance

{percentage} are planning to purchase insurance in the next 3 months

AUTO DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 60% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Decision Makers

{percentage} are business decision makers

Executives

{percentage} are senior business decision makers

B2B DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 62% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Health Insurance

{percentage} are planning to buy health insurance

Mortgage

{percentage} are planning to refinance

FINANCE DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 67% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Domestic Travel

{percentage} planning to purchase a domestic vacation

International Travel

{percentage} planning to purchase an international vacation

TRAVEL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 53% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Online Shopping

{percentage} have purchased a product or service online in the last week

RETAIL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 53% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

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