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Microsoft Search Network data

October 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Global

comScore market data for PC Users

14.7 billion Monthly PC searches
653 million Unique PC users
18.3% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

54% use search engines for online product research

Brand discovery

38% use search engines for brand discovery

All demographics

Age

73% are under the age of 45

Gender

45% are female and 55% are male

Education

33% graduated from college

Income

34% have household income in the top 25%

Marriage

53% are married

Children

57% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

14% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

34% are planning to purchase insurance in the next 3 months

Auto demographics

Age

79% are under the age of 45

Gender

43% are female and 57% are male

Education

36% graduated from college

Income

39% have household income in the top 25%

Marriage

59% are married

Children

64% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

18% report having a disability

Decision Makers

50% are business decision makers

Executives

23% are senior business decision makers

B2B demographics

Age

74% are under the age of 45

Gender

39% are female and 61% are male

Education

45% graduated from college

Income

44% have household income in the top 25%

Marriage

64% are married

Children

68% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

12% report having a disability

Health Insurance

27% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

76% are under the age of 45

Gender

39% are female and 61% are male

Education

45% graduated from college

Income

44% have household income in the top 25%

Marriage

56% are married

Children

61% have children living at home

LGBTQ+

1% identify as LGBTQ+

Disabilities

9% report having a disability

Domestic Travel

42% planning to purchase a domestic vacation

International Travel

27% planning to purchase an international vacation

Travel demographics

Age

78% are under the age of 45

Gender

45% are female and 55% are male

Education

38% graduated from college

Income

38% have household income in the top 25%

Marriage

53% are married

Children

59% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

12% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

73% are under the age of 45

Gender

46% are female and 54% are male

Education

38% graduated from college

Income

38% have household income in the top 25%

Marriage

54% are married

Children

60% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

14% report having a disability

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