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Microsoft Audience Network data

October 2022

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Build your brand and your business with Microsoft Audience Network data and insights. High-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge and select publisher partner properties help you extend your reach and campaign performance.

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

75% are under the age of 45

Gender

46% are female and 54% are male

Education

36% graduated from college

Income

37% have household income in the top 25%

Marriage

51% are married

Children

58% have children living at home

LGBTQ+

4% identify as LGBTQ+

Disabilities

16% report having a disability

Automobile

69% are planning to purchase an automobile in the next 3 months

Insurance

30% are planning to purchase insurance in the next 3 months

Auto demographics

Age

80% are under the age of 45

Gender

44% are female and 56% are male

Education

37% graduated from college

Income

42% have household income in the top 25%

Marriage

57% are married

Children

63% have children living at home

LGBTQ+

4% identify as LGBTQ+

Disabilities

20% report having a disability

Decision Makers

51% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

75% are under the age of 45

Gender

41% are female and 59% are male

Education

47% graduated from college

Income

47% have household income in the top 25%

Marriage

60% are married

Children

68% have children living at home

LGBTQ+

4% identify as LGBTQ+

Disabilities

14% report having a disability

Health Insurance

23% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

77% are under the age of 45

Gender

40% are female and 60% are male

Education

42% graduated from college

Income

43% have household income in the top 25%

Marriage

52% are married

Children

59% have children living at home

LGBTQ+

4% identify as LGBTQ+

Disabilities

14% report having a disability

Domestic Travel

44% planning to purchase a domestic vacation

International Travel

29% planning to purchase an international vacation

Travel demographics

Age

79% are under the age of 45

Gender

47% are female and 53% are male

Education

44% graduated from college

Income

43% have household income in the top 25%

Marriage

49% are married

Children

58% have children living at home

LGBTQ+

5% identify as LGBTQ+

Disabilities

14% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

74% are under the age of 45

Gender

47% are female and 53% are male

Education

42% graduated from college

Income

42% have household income in the top 25%

Marriage

53% are married

Children

60% have children living at home

LGBTQ+

4% identify as LGBTQ+

Disabilities

15% report having a disability

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