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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

67% are under the age of 45

Gender

50% are female and 50% are male

Education

46% graduated from college

Income

31% have household income in the top 25%

Marriage

36% are married

Children

45% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

25% report having a disability

Automobile

53% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

72% are under the age of 45

Gender

45% are female and 55% are male

Education

48% graduated from college

Income

41% have household income in the top 25%

Marriage

42% are married

Children

49% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

27% report having a disability

Decision Makers

53% are business decision makers

Executives

23% are senior business decision makers

B2B demographics

Age

68% are under the age of 45

Gender

42% are female and 58% are male

Education

56% graduated from college

Income

40% have household income in the top 25%

Marriage

41% are married

Children

51% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

19% report having a disability

Health Insurance

9% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

64% are under the age of 45

Gender

34% are female and 66% are male

Education

61% graduated from college

Income

45% have household income in the top 25%

Marriage

40% are married

Children

48% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

17% report having a disability

Domestic Travel

27% planning to purchase a domestic vacation

International Travel

27% planning to purchase an international vacation

Travel demographics

Age

56% are under the age of 45

Gender

52% are female and 48% are male

Education

48% graduated from college

Income

34% have household income in the top 25%

Marriage

43% are married

Children

48% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

20% report having a disability

Online Shopping

99% visited an online retail store in the past 6 months

Retail demographics

Age

66% are under the age of 45

Gender

50% are female and 50% are male

Education

46% graduated from college

Income

32% have household income in the top 25%

Marriage

36% are married

Children

43% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

26% report having a disability

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