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Microsoft Audience Network data

October 2022

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

64% are under the age of 45

Gender

51% are female and 49% are male

Education

50% graduated from college

Income

33% have household income in the top 25%

Marriage

38% are married

Children

49% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

Automobile

54% are planning to purchase an automobile in the next 3 months

Insurance

28% are planning to purchase insurance in the next 3 months

Auto demographics

Age

71% are under the age of 45

Gender

45% are female and 55% are male

Education

56% graduated from college

Income

44% have household income in the top 25%

Marriage

48% are married

Children

56% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

29% report having a disability

Decision Makers

57% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

65% are under the age of 45

Gender

42% are female and 58% are male

Education

60% graduated from college

Income

46% have household income in the top 25%

Marriage

46% are married

Children

57% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

21% report having a disability

Health Insurance

11% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

65% are under the age of 45

Gender

33% are female and 67% are male

Education

62% graduated from college

Income

46% have household income in the top 25%

Marriage

41% are married

Children

47% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

23% report having a disability

Domestic Travel

33% planning to purchase a domestic vacation

International Travel

40% planning to purchase an international vacation

Travel demographics

Age

71% are under the age of 45

Gender

51% are female and 49% are male

Education

59% graduated from college

Income

42% have household income in the top 25%

Marriage

36% are married

Children

44% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

23% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

60% are under the age of 45

Gender

53% are female and 47% are male

Education

53% graduated from college

Income

36% have household income in the top 25%

Marriage

40% are married

Children

49% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

28% report having a disability

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