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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

66% are under the age of 45

Gender

50% are female and 50% are male

Education

47% graduated from college

Income

32% have household income in the top 25%

Marriage

37% are married

Children

46% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

24% report having a disability

Automobile

58% are planning to purchase an automobile in the next 3 months

Insurance

34% are planning to purchase insurance in the next 3 months

Auto demographics

Age

70% are under the age of 45

Gender

45% are female and 55% are male

Education

51% graduated from college

Income

41% have household income in the top 25%

Marriage

43% are married

Children

49% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

22% report having a disability

Decision Makers

56% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

68% are under the age of 45

Gender

39% are female and 61% are male

Education

59% graduated from college

Income

42% have household income in the top 25%

Marriage

44% are married

Children

51% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

18% report having a disability

Health Insurance

9% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

67% are under the age of 45

Gender

33% are female and 67% are male

Education

58% graduated from college

Income

42% have household income in the top 25%

Marriage

40% are married

Children

45% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

15% report having a disability

Domestic Travel

31% planning to purchase a domestic vacation

International Travel

29% planning to purchase an international vacation

Travel demographics

Age

57% are under the age of 45

Gender

51% are female and 49% are male

Education

48% graduated from college

Income

34% have household income in the top 25%

Marriage

43% are married

Children

48% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

18% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

65% are under the age of 45

Gender

51% are female and 49% are male

Education

50% graduated from college

Income

34% have household income in the top 25%

Marriage

38% are married

Children

46% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

24% report having a disability

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