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Microsoft Audience Network data

March 2020

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

68% are under the age of 45

Gender

51% are female and 49% are male

Education

44% graduated from college

Income

23% have household income in the top 25%

Marriage

34% are married

Children

30% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

31% report having a disability

Automobile

17% are planning to purchase an automobile in the next 3 months

Insurance

24% are planning to purchase insurance in the next 3 months

Auto demographics

Age

67% are under the age of 45

Gender

52% are female and 48% are male

Education

44% graduated from college

Income

24% have household income in the top 25%

Marriage

37% are married

Children

31% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

28% report having a disability

Decision Makers

86% are business decision makers

Executives

38% are senior business decision makers

B2B demographics

Age

69% are under the age of 45

Gender

38% are female and 62% are male

Education

59% graduated from college

Income

43% have household income in the top 25%

Marriage

49% are married

Children

45% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

24% report having a disability

Health Insurance

5% are planning to buy health insurance

Mortgage

5% are planning to refinance

Finance demographics

Age

68% are under the age of 45

Gender

51% are female and 49% are male

Education

44% graduated from college

Income

23% have household income in the top 25%

Marriage

35% are married

Children

30% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

31% report having a disability

Domestic Travel

27% planning to purchase a domestic vacation

International Travel

31% planning to purchase an international vacation

Travel demographics

Age

68% are under the age of 45

Gender

51% are female and 49% are male

Education

44% graduated from college

Income

23% have household income in the top 25%

Marriage

35% are married

Children

30% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

Online Shopping

97% visited an online retail store in the past 6 months

Retail demographics

Age

68% are under the age of 45

Gender

51% are female and 49% are male

Education

44% graduated from college

Income

23% have household income in the top 25%

Marriage

34% are married

Children

30% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

31% report having a disability

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