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Microsoft Audience Network data

March 2020

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

68% are under the age of 45

Gender

52% are female and 48% are male

Education

45% graduated from college

Income

23% have household income in the top 25%

Marriage

32% are married

Children

27% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

27% report having a disability

Automobile

49% are planning to purchase an automobile in the next 3 months

Insurance

31% are planning to purchase insurance in the next 3 months

Auto demographics

Age

74% are under the age of 45

Gender

45% are female and 55% are male

Education

49% graduated from college

Income

29% have household income in the top 25%

Marriage

37% are married

Children

35% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

29% report having a disability

Decision Makers

55% are business decision makers

Executives

26% are senior business decision makers

B2B demographics

Age

69% are under the age of 45

Gender

39% are female and 61% are male

Education

58% graduated from college

Income

33% have household income in the top 25%

Marriage

39% are married

Children

38% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

19% report having a disability

Health Insurance

9% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

68% are under the age of 45

Gender

27% are female and 73% are male

Education

64% graduated from college

Income

48% have household income in the top 25%

Marriage

41% are married

Children

37% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

13% report having a disability

Domestic Travel

39% planning to purchase a domestic vacation

International Travel

56% planning to purchase an international vacation

Travel demographics

Age

71% are under the age of 45

Gender

56% are female and 44% are male

Education

55% graduated from college

Income

29% have household income in the top 25%

Marriage

32% are married

Children

23% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

25% report having a disability

Online Shopping

99% visited an online retail store in the past 6 months

Retail demographics

Age

68% are under the age of 45

Gender

52% are female and 48% are male

Education

46% graduated from college

Income

23% have household income in the top 25%

Marriage

33% are married

Children

28% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

27% report having a disability

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