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Microsoft Advertising Blog

POSTS TAGGED WITH "universal event tracking"

Page 5 of results

Announcing the launch of Remarketing in Bing Ads

Whether the goal is to increase sales or drive awareness, we want to deliver the right ad, to the right set of customers, and at the right moment. With greater targeting capabilities to reach audiences that have previously engaged with brands, remark...

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PPC Back to Basics – Get Started with Conversion Tracking

What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...

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Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed (Part IV) – Managing URL Tracking Parameters

In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step ...

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PPC Back-To-Basics – Understanding Key Performance Indicators

You decided pay-per-click advertising is for you, you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign, you...

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Budgeting, Importing & Tracking – Your Questions Answered

On the 12th of December Bing Ads hosted a webinar (see below) for new markets: the Netherlands, Sweden, Finland, Norway and Denmark. Besides sharing information with you, you told us what topics you’d like to receive more information on. Read on...

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