10 November 2017
3-minute read
The CMO’s role is changing to view growth and revenue as a top priority and as such the objective is to build a natural, tailored experience that harnesses data representing a complete view of the customer across all channels. Let's explore.
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09 December 2012
3-minute read
What’s the ROI of your company’s social media marketing efforts? How can you measure your success? And which came first – the chicken or the egg? These questions were covered during SMX Social Media Marketing’s, “Measuring Success: From Reach to...
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04 December 2012
3-minute read
We hit the ground running today, our first day at the SMX Social Media Marketing conference, with an information-packed session on Facebook marketing. Speakers Tami Dalley and Annalise Kaylor shared some valuable tips and statistics to improve...
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29 November 2012
1-minute read
The 2012 SMX Social Media Marketing conference starts next week and we’re on our way to Las Vegas to attend! Social media has added layers of complexity – and opportunity – so we're eager to hear about the latest developments from experts like...
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