12 March 2021
Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.
08 February 2021
Everything starts with search: A search for knowledge, a search for information, a search for entertainment, a search for a chocolate chip cookie recipe. If everything starts with search, what did we find in our search of consumer behaviour trends for 2021?
20 November 2020
Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilise our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.
18 November 2020
In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.
11 November 2020
Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?