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Microsoft Advertising Blog

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Top Trends Impacting Digital Marketing in FY16

As we are fast approaching the 2016 fiscal year, many of our customers are currently involved in planning their digital marketing activity. This article will cover a few of the emerging trends that will have short and longer term impacts on digital m...

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Bing Ads Editor 10.7 Has Arrived – Keyword Text Editing, Faster Downloads and More

We are pleased to announce the availability of Bing Ads Editor (BAE) 10.7, your desktop solution for large and multi-campaign management. The improved Bing Ads Editor has been revamped based on your feedback, sporting a host of new and enhanced...

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3 Sweet Valentine’s Day Tips to Woo Your Online Shoppers

Valentine’s Day is a sweet time for searches and sales, to the tune of $17.3 billion this past year. With half of purchases occurring within the week before Valentine’s Day and an average spend of $134, this last minute shopping holiday has both...

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What’s in a Brand Name? Using Trademarks and Copyrights in Your Advertising

Outside of sales, brand recognition is what every advertiser wants. When customers are searching for your product or service, you want your business to be the first that comes to mind. When it comes to using brand names in your ads or on your...

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PPC Back to Basics – How the Search Term Report will Help Your Campaign Performance Today

In the last PPC Back to Basics blog post we tried to give you an easy overview on how to use reporting in Bing Ads. In this post we’d like to highlight the search term report as it is a little gem of a report that will do you some favours: It...

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