POSTS TAGGED WITH "Inclusive Marketing"

Guide to growth: Tommy Hilfiger finds growth through accessibility

23 February 2021

5-minute read

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Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.

2021 Open Perspectives Unplugged returns

09 February 2021

2-minute read

Denise ScheelMareike Zollner

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Microsoft Advertising’s live virtual event series launched in 2020 with conversations centred on diversity, equality, and inclusive marketing. The amazing sessions were off the record and created an open space for marketers to come together and connect.

9 steps to build trust: Ethical advertising principles

22 January 2021

4-minute read

MJ DePalma

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People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.

On the December 04, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.