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Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Microsoft Advertising Blog

POSTS TAGGED WITH "Inclusive Marketing"

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Ethical advertising: Protect your brand and customer trust

Ethical advertising is extremely important. People want and expect truth and responsibility in advertising. There are many ethical issues facing advertisers today that can jeopardize your brand reputation if you aren't following some guiding principles.

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#ChooseToChallenge part three: Consumer values

To build trust, brands should approach customer relationships like personal ones, and that means reaching people at the intersection of brand and consumer values. Learn how to #ChooseToChallenge your brand’s marketing.


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#ChooseToChallenge part two: Brand values

Your brand’s mission statement is the face of your brand; it’s how you build that authentic customer experience that builds trust. #ChooseToChallenge your mission statement by taking four steps to start your brand value exploration today.

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#ChooseToChallenge part one: Data bias

As marketers, we want to forge conversations with our customers in the hope that we build brand loyalty that stands the test of time. Are you wondering how? #ChoosetoChallenge is the call to action you've been waiting for.

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