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Microsoft Advertising Blog

POSTS TAGGED WITH "bidding"

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Performance insights and other key March product updates

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to performance insights, Responsive Search Ads and our free website builder. You can also get a peek at other upcoming enhancements.

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Up level your bidding practice with Enhanced Manual Bidding

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimise your bids.

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Jumpstarting your January with key product updates

Learn about some recent updates to Microsoft Advertising, including enhancements to brand safety, In-market Audience segments, and new AI-based technologies. We’ll also give you a sneak preview of exciting technologies to come in our 2021 roadmap.

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Guide to growth: Why SEM leaders are the ‘new normal’ marketing heroes

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

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