POSTS TAGGED WITH "bidding"

Intelligent automation: The secret to an advertising executive’s success and happiness

17 March 2021

4-minute read

Nora XuLauren Tallody

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Get time back while improving your return on investment. Learn Microsoft Advertising's secret sauce of intelligent and automated products to use to your advantage.

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to performance insights, Responsive Search Ads and our free website builder. You can also get a peek at other upcoming enhancements.

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimise your bids.

Learn about some recent updates to Microsoft Advertising, including enhancements to brand safety, In-market Audience segments, and new AI-based technologies. We’ll also give you a sneak preview of exciting technologies to come in our 2021 roadmap.

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.