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Learn about a new advanced option for creating campaign experiments, the cookie-based split option. You now have even more options for optimising your campaigns.
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Get up to speed on a powerful capability: You can now choose multiple Microsoft Advertising accounts when using Google Import. Make it a snap to keep all your accounts in sync.
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Conversion tracking helps you measure the impact of your ad campaigns on your business, so you can better understand which campaigns, keywords or ads are most effective. We're excited to announce two powerful new conversion tracking updates.
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How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.
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Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimise your performance.
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