POSTS TAGGED WITH "ask an expert"

2020 was a year no one was expecting. Consumer lived experiences in 2020 have impacted behaviours towards savings, investments, and individual savings account (ISAs). Senior Analytical Lead, Phil Jones and Client Solutions Director, Tracey Pilon explore these changing behaviours to help UK advertisers prepare for the new tax year.

To help advertisers prepare for demand of home and garden products, Microsoft Advertising hosted a digital event ‘Spring into Retail Action’. Keynote speaker Tor Thompson, EMEA Regional Director, shared inspiration for the long term and practical guidance for the short term, following the journey of three audiences; retailer, consumer, and advertiser.

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

Celebrate with us and ‘share the love’

11 February 2021

2-minute read

Tina Aird

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Through the ‘Share the love’ campaign, clients got to highlight their commitments to customer success and how Microsoft Advertising supports that. But ultimately, they got the chance to spread some love and positivity across our social media channels.

How to succeed in the captive economy with international retail expert Ken Hughes?

23 November 2020

5-minute read

Bertram Welink

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With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.