The Power of Search for Marketing
12 September 2017
Search advertising represents the majority of all adspend today and is set to grow $60B by 2021.* With good reason. Search intelligence is a source of insight, drives real-time consumer actions and enables marketers to connect to the people that matter today. What is more, search is integral to powering Artificial Intelligence, helping make the connections between people, places, things and brands.
We want to inform marketers of the strategic importance of search today and in the future, and help them take advantage of the power search has to offer. Join us at #dmexco at the Bing booth in Hall 6 (A-49/B-48) to learn more or keep up to date with Bing’s activity via #BingAds or #BingBites on Twitter and Instagram.
*(Source: Strategy Analytics ‘Advertising Forecast 2016’, as cited in ClickZ, eMarketer calculations, July 2016)