Over the past year, Bing has continued its momentum in global growth to truly become bigger than you think. Currently holding over 25% market share in the United Kingdom and over 10% in an additional 6 markets across Europe, Bing’s open partnership approach continues to foster an ecosystem of valuable business collaboration that includes agencies, resellers and tool providers, to help advertisers and partners get the most out of Bing Ads.
Today, as a mark of that continued growth, we are excited to announce the expanded Bing Partner Program across EMEA. The programme recognises partners who have proven to be trusted advisors to their clients and have an in-depth understanding of the search advertising industry. These qualified Bing partners are uniquely committed to providing the highest quality of service, technology and expertise to ensure their clients see success in search advertising.
From today, the new expanded program with Agencies, SMB and Technology partners will be available in the UK as well as thirteen other European markets, Canada, and Brazil, the United States and for select customers in Australia, Singapore and India.
The Bing Partner Program at its core is a relationship between Bing and the most competent and qualified partners in the advertising industry today to ensure all our clients exceed in their goals.
Specific criteria with requirements on training must be met to qualify as well as parameters on Bing Ads accreditation and business volume. In return, partners will receive extensive benefits including training, access to the latest Bing and Microsoft technology and APIs, marketing support, recognition with a Partner Programme badge, and visibility in our Partner Directory.
The new programme also allows our top partners, who have proven their commitment to Bing and their clients over time, to distinguish themselves as Elite Partners. These Elite Partners have higher certification, volume and engagement requirements, and work closely with Bing to shape our product innovation roadmap. These partners receive access to exclusive events, in-person training, dedicated account management, and deeper engagements with our engineering teams. Additionally, they get access to industry research, consumer trends, vertical insights, and co-marketing investment. To ensure we deliver the most locally relevant experience to our partners, benefits may vary by geographical region.
Microsoft and Bing Ads are committed to providing world-class service to our customers and partners. Together we achieve more.
If you think your business qualifies, and are interested in becoming a Bing Partner, please talk to your Bing Ads representative, or write to us at
bingprogram@microsoft.com.