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Authenticity is the new cool: Nothing about us, without us

The meaning of “nothing about us, without us” is simple yet powerful. If you’re designing for people with disabilities, why not design with people who have disabilities? Use our Marketing with Purpose playbook to reach customers more authentically.

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A text ads cheat sheet just in time for your holiday campaigns

Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilise our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.

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Lockdown lessons learnt from Keyade

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

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Over 1 billion people your marketing may be overlooking today

Would you knowingly exclude a potential audience of 1 billion people in your marketing? Learn why accessibility is a vital part of an inclusive marketing strategy. By not making your marketing accessible, you may be excluding nearly one out of every seven people in the world.

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Research: Optimise your festive shopping campaigns now

Microsoft Advertising asked online shoppers what their plans are this pandemic festive shopping season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.

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