28 June 2021
A shift is happening with consumers: they’re paying more attention to the sustainability practices of brands, and brand adaptation is essential. Microsoft Advertising Insights can help, with insights on the retail, travel, and automotive industries.
27 May 2021
One of the first hybrid events in the digital marketing industry, The Digital Enterprise Show (DES) 2021, took place in Madrid this month. Microsoft Advertising explored the topic Marketing with Purpose and how to create brand experiences that generate trust in the consumer.
20 May 2021
In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.
17 May 2021
Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.
05 May 2021
Consumers are looking for brands that speak about important social challenges. Millennials and Gen Z especially, have high expectations about the authenticity of brands and their purpose.