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Microsoft Advertising Blog

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Decorative image of graffiti on a white wall with a focus on one drawing of a heart with 'young people wake up' painted inside.

2021 Open Perspectives Unplugged returns

Microsoft Advertising’s live virtual event series launched in 2020 with conversations centred on diversity, equality, and inclusive marketing. The amazing sessions were off the record and created an open space for marketers to come together and connect.

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Consumer 2021 Trends across 5 business verticals

Everything starts with search: A search for knowledge, a search for information, a search for entertainment, a search for a chocolate chip cookie recipe. If everything starts with search, what did we find in our search of consumer behaviour trends for 2021?

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title of campaign 'Share the love'.

Share the love - Microsoft Audience Network

With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.

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What and chill? The content-streaming consumer journey.

Since lockdowns have occurred around the world due to COVID-19, people are streaming more content. Advertisers have an opportunity to capitalise on this shift in consumer behaviour, but they need to know how users are searching to achieve the most success.

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Guide to growth: First-party data & the Microsoft Audience Network

The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.

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