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Microsoft Advertising Blog

Katrina Morris

BLOG POSTS BY Katrina Morris

Page 1 of results

Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimization Needs Part 2

Welcome to second part of our 2-part series on how to tailor the reports in the Bing Ads User Interface to help you to grow your business. If you haven’t seen our first report blog, you can view it here. In this blog we will go over how you can...

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Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimisation Needs

In this blog we are going to go through the reports available to you through Bing Ads to help you optimise your accounts, and how you can tailor the reports to fit your needs. The Bing Ads Standard Reports are split into 5 sections: Performance...

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Bing Ads Academy – Creating Location Extensions in Your Account

Consumers are doing more and more local searches. When out on their lunch break, for example, a searcher might use their phone or tablet to find a dry cleaner, or a sushi restaurant. They might search on their PC while at work for a restaurant for...

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Bing Ads Academy – Creating and Optimising Sitelink Extensions

This year we have released new ad formats into Bing Ads, one of which is Sitelink Extensions. Sitelink Extensions are additional links that you can create to appear in your ads, helping to take your customers to more specific landing pages of...

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Bing Ads Academy – Using Device Targeting on your accounts

To ensure your account receives as much traffic as possible, Bing Ads will automatically show your accounts ads on all three device types Desktops and Laptops Smartphones and other mobile devices with full browsers Tablets With the...

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