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Target Cost Per Acquisition (CPA) is an automated bidding solution that saves you time by automatically setting your bids to achieve your desired 30-day CPA. Allocate your budget, set your goal and let Microsoft Advertising do the work for you. Our platform handles the heavy lifting of adjusting your keyword bids in real time to achieve your CPA goals.

Let Microsoft Advertising reach the CPA you want.

Why Target CPA?

  • Save time

    Target CPA takes the time and guesswork out of campaign management by optimizing all of your keyword bids in real time for factors like device, location and ad schedule.

  • Leverage real-time data

    The Microsoft Advertising platform relies on thousands of real-time auction signals, user behavior signals and your campaign’s historical performance data to determine bidding values, ensuring you get the most from your bidding strategy.

  • Maintain budget control

    You keep complete control of your budget. You can also set the maximum price you are willing to pay for each click.

Get started with Target CPA

Let Microsoft Advertising manage your bids with bid strategies.

  Set your Target CPA