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Want a second chance to reach a visitor that leaves your website or abandons their shopping cart? Remarketing in Paid Search is your opportunity. It works like a subtle reminder or way to reconnect, enticing people to come back and complete a transaction.
Even though 76.6% of people abandon online shopping carts,† these fickle shoppers can be high-value customers. Remarketing ads in Paid Search delivers your message to previous visitors when they search on Microsoft Bing and/or Yahoo.
Reconnect with visitors that leave your website.
Easy to get started
If you are tracking conversions with Universal Event Tracking (UET), you are already set up to start remarketing.
Reach high-value audiences
Maintain or reconnect with people who have previously visited your website.
Optimize your ads, bids and keywords for unique groups of returning visitors, like those that visited your homepage or abandoned a shopping cart.