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The workday consumer has logged in

May 2022

Insights & trends

Duration: 18:10

RETHINK HOW TO ATTRACT, CONVERT, AND RETAIN THIS NEW CONSUMER PERSONA

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In November 2021, Microsoft commissioned Forrester Consulting to evaluate the consumer behaviors that have emerged from the collision of work and personal life and how well brands have adapted their online advertising strategies. We found that this collision fueled a new buyer persona: the workday consumer. However, brands have not yet acted on this opportunity due to outdated consumer persona strategies and challenges around driving decisions with customer data insights while balancing privacy requirements and personalization.

Join us as we explore the research and share how to rethink your online targeting strategies to attract, convert, and retain the workday consumer.

Speakers

Stein Broeder

Senior Marketing Communications Manager

Microsoft Advertising

Kelli Kemery

Senior Market Research Manager

Microsoft Advertising