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The Download: A marketing video series

Tune in to episodes of The Download for access to discussions and demos on new marketing and advertising trends. Stay up to date on business culture with the experts and find answers to common questions.

Browse our catalog to tune into the latest video or watch previous episodes.

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The Download
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20:45

The Download, Episode 9: Who is your audience?

Episode 9 is all about audiences. In this episode we look at:

  • Retail holiday shopping trends with great insights from our Audience and Analytics Insights Group, voiced by our own Norman McGill.
  • A product pop-up about what audience solutions you can use to grow your business with our own Kevin Salat.
  • A new segment all about Search Engine Optimization (SEO) called The Bot, with our own Jacob Rice.
  • An interview with direct-to-consumer toilet paper company Who Gives a Crap and their head of growth marketing, Jenna Tanenbaum.

Watch episodes 1 through 9 now, at microsoftadvertising.com/thedownload.

Listen to The Download podcast on Apple Podcasts, Google Podcasts, Spotify, YouTube or on any service where you listen to podcasts.

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