The brand saw an immediate jump in overall performance and realization of value which sparked further ideation and collaboration with Logical Position, as they continued to build via scaled motions utilizing new insights and signals.
Performance on the Microsoft Audience Network was much improved after launching. The lower-funnel campaigns picked up full steam in November of 2021, which was right on time as the two sides had also been preparing for what was considered the largest e-commerce holiday season in recent years.
While the results were obvious, they were also able to leverage an advanced analytics solution, provided by Microsoft Advertising. The impact was positive across the entire funnel, especially in the critical areas of awareness, consideration, and conversion.
After harnessing insights from both Search and Native, Logical Position’s client realized a 2.3x lift in site visits and 7.4% lift in conversion rate.
The campaign delivered on the company’s desire to increase customer response efficiently and effectively to its digital advertising.
The total return on ad spend (ROAS) was nearly 235%, while outperforming other solutions by 675% on net new revenue.
With the retailer leading the way, Logical Position has been able to leverage these tactics across their key customers and segments, ultimately becoming a key component to their retail strategy.
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