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Microsoft Audience Network data

October 2022

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Build your brand and your business with Microsoft Audience Network data and insights. High-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge and select publisher partner properties help you extend your reach and campaign performance.

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

62% are under the age of 45

Gender

50% are female and 50% are male

Education

44% graduated from college

Income

38% have household income in the top 25%

Marriage

45% are married

Children

53% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

32% report having a disability

Automobile

22% are planning to purchase an automobile in the next 3 months

Insurance

15% are planning to purchase insurance in the next 3 months

Auto demographics

Age

63% are under the age of 45

Gender

48% are female and 52% are male

Education

57% graduated from college

Income

47% have household income in the top 25%

Marriage

51% are married

Children

55% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

32% report having a disability

Decision Makers

40% are business decision makers

Executives

16% are senior business decision makers

B2B demographics

Age

69% are under the age of 45

Gender

42% are female and 58% are male

Education

60% graduated from college

Income

53% have household income in the top 25%

Marriage

57% are married

Children

63% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

34% report having a disability

Health Insurance

17% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

66% are under the age of 45

Gender

39% are female and 61% are male

Education

67% graduated from college

Income

54% have household income in the top 25%

Marriage

58% are married

Children

64% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

25% report having a disability

Domestic Travel

40% planning to purchase a domestic vacation

International Travel

16% planning to purchase an international vacation

Travel demographics

Age

62% are under the age of 45

Gender

37% are female and 63% are male

Education

66% graduated from college

Income

54% have household income in the top 25%

Marriage

54% are married

Children

57% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

25% report having a disability

Online Shopping

64% have purchased a product or service online in the last week

Retail demographics

Age

66% are under the age of 45

Gender

49% are female and 51% are male

Education

63% graduated from college

Income

53% have household income in the top 25%

Marriage

51% are married

Children

55% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

29% report having a disability

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