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Microsoft Audience Network data

March 2020

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

63% are under the age of 45

Gender

52% are female and 48% are male

Education

36% graduated from college

Income

22% have household income in the top 25%

Marriage

31% are married

Children

30% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

Automobile

17% are planning to purchase an automobile in the next 3 months

Insurance

10% are planning to purchase insurance in the next 3 months

Auto demographics

Age

66% are under the age of 45

Gender

52% are female and 48% are male

Education

36% graduated from college

Income

25% have household income in the top 25%

Marriage

30% are married

Children

33% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

24% report having a disability

Decision Makers

81% are business decision makers

Executives

37% are senior business decision makers

B2B demographics

Age

72% are under the age of 45

Gender

43% are female and 57% are male

Education

49% graduated from college

Income

31% have household income in the top 25%

Marriage

40% are married

Children

45% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

27% report having a disability

Health Insurance

6% are planning to buy health insurance

Mortgage

6% are planning to refinance

Finance demographics

Age

64% are under the age of 45

Gender

53% are female and 47% are male

Education

36% graduated from college

Income

22% have household income in the top 25%

Marriage

31% are married

Children

31% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

Domestic Travel

23% planning to purchase a domestic vacation

International Travel

21% planning to purchase an international vacation

Travel demographics

Age

64% are under the age of 45

Gender

53% are female and 47% are male

Education

37% graduated from college

Income

23% have household income in the top 25%

Marriage

32% are married

Children

31% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

28% report having a disability

Online Shopping

94% visited an online retail store in the past 6 months

Retail demographics

Age

64% are under the age of 45

Gender

52% are female and 48% are male

Education

36% graduated from college

Income

22% have household income in the top 25%

Marriage

31% are married

Children

31% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

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