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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

61% are under the age of 45

Gender

50% are female and 50% are male

Education

52% graduated from college

Income

36% have household income in the top 25%

Marriage

37% are married

Children

48% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

24% report having a disability

Automobile

54% are planning to purchase an automobile in the next 3 months

Insurance

25% are planning to purchase insurance in the next 3 months

Auto demographics

Age

72% are under the age of 45

Gender

47% are female and 53% are male

Education

53% graduated from college

Income

39% have household income in the top 25%

Marriage

40% are married

Children

52% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

Decision Makers

52% are business decision makers

Executives

23% are senior business decision makers

B2B demographics

Age

68% are under the age of 45

Gender

39% are female and 61% are male

Education

61% graduated from college

Income

47% have household income in the top 25%

Marriage

41% are married

Children

53% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

20% report having a disability

Health Insurance

11% are planning to buy health insurance

Mortgage

7% are planning to refinance

Finance demographics

Age

64% are under the age of 45

Gender

38% are female and 62% are male

Education

64% graduated from college

Income

46% have household income in the top 25%

Marriage

38% are married

Children

50% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

17% report having a disability

Domestic Travel

24% planning to purchase a domestic vacation

International Travel

14% planning to purchase an international vacation

Travel demographics

Age

57% are under the age of 45

Gender

54% are female and 46% are male

Education

57% graduated from college

Income

39% have household income in the top 25%

Marriage

41% are married

Children

49% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

19% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

59% are under the age of 45

Gender

50% are female and 50% are male

Education

56% graduated from college

Income

42% have household income in the top 25%

Marriage

41% are married

Children

52% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

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