Skip to main content
Advertising

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Microsoft Audience Network data

March 2021

Build your brand and your business with Microsoft Audience Network data and insights. High-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge and select publisher partner properties help you extend your reach and campaign performance.

Explore the Microsoft Audience Network

Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

61% are under the age of 45

Gender

50% are female and 50% are male

Education

53% graduated from college

Income

37% have household income in the top 25%

Marriage

36% are married

Children

45% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

24% report having a disability

Automobile

54% are planning to purchase an automobile in the next 3 months

Insurance

22% are planning to purchase insurance in the next 3 months

Auto demographics

Age

70% are under the age of 45

Gender

46% are female and 54% are male

Education

55% graduated from college

Income

45% have household income in the top 25%

Marriage

39% are married

Children

45% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

23% report having a disability

Decision Makers

53% are business decision makers

Executives

22% are senior business decision makers

B2B demographics

Age

61% are under the age of 45

Gender

41% are female and 59% are male

Education

70% graduated from college

Income

53% have household income in the top 25%

Marriage

46% are married

Children

51% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

19% report having a disability

Health Insurance

11% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

61% are under the age of 45

Gender

37% are female and 63% are male

Education

66% graduated from college

Income

48% have household income in the top 25%

Marriage

41% are married

Children

43% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

17% report having a disability

Domestic Travel

18% planning to purchase a domestic vacation

International Travel

14% planning to purchase an international vacation

Travel demographics

Age

58% are under the age of 45

Gender

53% are female and 47% are male

Education

59% graduated from college

Income

43% have household income in the top 25%

Marriage

42% are married

Children

45% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

21% report having a disability

Online Shopping

99% visited an online retail store in the past 6 months

Retail demographics

Age

63% are under the age of 45

Gender

53% are female and 47% are male

Education

55% graduated from college

Income

39% have household income in the top 25%

Marriage

37% are married

Children

44% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

Expand your reach

Explore audience insights from the Microsoft Search Network

Get started with Microsoft Advertising

Start taking advantage of Microsoft Advertising to grow your business.

 Sign up now