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Microsoft Audience Network data

March 2020

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

66% are under the age of 45

Gender

54% are female and 46% are male

Education

41% graduated from college

Income

22% have household income in the top 25%

Marriage

34% are married

Children

26% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

29% report having a disability

Automobile

60% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

69% are under the age of 45

Gender

47% are female and 53% are male

Education

43% graduated from college

Income

30% have household income in the top 25%

Marriage

39% are married

Children

33% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

29% report having a disability

Decision Makers

58% are business decision makers

Executives

28% are senior business decision makers

B2B demographics

Age

62% are under the age of 45

Gender

44% are female and 56% are male

Education

56% graduated from college

Income

34% have household income in the top 25%

Marriage

44% are married

Children

39% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

21% report having a disability

Health Insurance

12% are planning to buy health insurance

Mortgage

14% are planning to refinance

Finance demographics

Age

67% are under the age of 45

Gender

36% are female and 64% are male

Education

64% graduated from college

Income

40% have household income in the top 25%

Marriage

33% are married

Children

29% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

23% report having a disability

Domestic Travel

34% planning to purchase a domestic vacation

International Travel

41% planning to purchase an international vacation

Travel demographics

Age

73% are under the age of 45

Gender

61% are female and 39% are male

Education

51% graduated from college

Income

29% have household income in the top 25%

Marriage

26% are married

Children

23% have children living at home

LGBTQ+

18% identify as LGBTQ+

Disabilities

31% report having a disability

Online Shopping

99% visited an online retail store in the past 6 months

Retail demographics

Age

68% are under the age of 45

Gender

55% are female and 45% are male

Education

43% graduated from college

Income

25% have household income in the top 25%

Marriage

35% are married

Children

27% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

30% report having a disability

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