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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

61% are under the age of 45

Gender

50% are female and 50% are male

Education

51% graduated from college

Income

39% have household income in the top 25%

Marriage

38% are married

Children

47% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

Automobile

57% are planning to purchase an automobile in the next 3 months

Insurance

26% are planning to purchase insurance in the next 3 months

Auto demographics

Age

66% are under the age of 45

Gender

45% are female and 55% are male

Education

58% graduated from college

Income

47% have household income in the top 25%

Marriage

45% are married

Children

53% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

28% report having a disability

Decision Makers

50% are business decision makers

Executives

25% are senior business decision makers

B2B demographics

Age

62% are under the age of 45

Gender

41% are female and 59% are male

Education

63% graduated from college

Income

52% have household income in the top 25%

Marriage

47% are married

Children

51% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

22% report having a disability

Health Insurance

10% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

62% are under the age of 45

Gender

36% are female and 64% are male

Education

61% graduated from college

Income

48% have household income in the top 25%

Marriage

41% are married

Children

44% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

20% report having a disability

Domestic Travel

28% planning to purchase a domestic vacation

International Travel

25% planning to purchase an international vacation

Travel demographics

Age

64% are under the age of 45

Gender

53% are female and 47% are male

Education

59% graduated from college

Income

43% have household income in the top 25%

Marriage

38% are married

Children

44% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

30% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

61% are under the age of 45

Gender

51% are female and 49% are male

Education

55% graduated from college

Income

43% have household income in the top 25%

Marriage

41% are married

Children

48% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

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