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A marketer's guide to chatbots and agents: from generative AI to ROI
Generative AI is moving from promise to practice, reshaping how marketers connect with audiences. Now is the time to get on board.

Valentine’s Day 2022: Maximize engagement with top trends
In anticipation of Valentine’s Day 2022, Microsoft Advertising Insights determined trends across key categories so you can fully prepare to increase engagement.

Life reinvented: emerging consumer behaviors
Learn about how the blending of work and life, combined with political and social upheaval, has brought about new consumer attitudes, behaviors and expectations of brands.

The future of AI marketing: human ingenuity amplified
Use AI and machine learning in your marketing to enable a more relevant, personalized consumer experience.
Reimagining cross-channel measurement
How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads.

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