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Microsoft Advertising Blog

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Women's World Cup insights with Microsoft Advertising

Interest in the Women’s World Cup is starting to rise on the Microsoft Search Network, and Microsoft Advertising gathered suggestions and insights for our Retail advertisers to leverage over the next few months.

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AI in action: See the future with Predictive Targeting

Predictive Targeting uses data from your existing ads and landing pages, combined with Microsoft’s unique audience intelligence signals to deliver the perfect ad to a relevant audience, driving the best performance for your campaigns.

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Putting our assets to work for publishers and advertisers

We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions and exclusive partnerships have set the stage for a fundamental shift in how we empower our clients and the industry. Today we’re announcing upcoming changes to the names of some of our platforms, including what these changes represent.

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