POSTS TAGGED WITH "universal event tracking"

What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...

In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step of using external data to build your ad campaign in Bing Ads: managing URL tracking parameters to correctly score your campaigns. Before taking any action, let’s have an overview of URL tracking. What is URL tracking? To measure the business value of...

You decided pay-per-click advertising is for you, you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign, you...

On the 12th of December Bing Ads hosted a webinar (see below) for new markets: the Netherlands, Sweden, Finland, Norway and Denmark. Besides sharing information with you, you told us what topics you’d like to receive more information on. Read on...