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Microsoft Advertising Blog

POSTS TAGGED WITH "seasonal insights"

Page 1 of results

People cheering while watching a sports match at home.

The cricket season game plan for advertisers

In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this opens up a prime opportunity for marketers to tap into a wide demographic, united by their passion for the sport.

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A group of people standing by the water looking at a bridge.

​​It's gifting time: Mother's Day and Father's Day​

May is rapidly approaching, and it’s time to start thinking of two big holidays this spring. Mother’s Day and Father’s Day are only about one month apart, and consumers are actively searching for the best gifts for their loved ones.

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A businesswoman waits to board her flight while working on her tablet.

Key differences between younger and older travel audiences

As global restrictions finally began to lessen, 2022 was the year travel came back. Learn more about the variations between older and younger demographics and how to leverage them for your campaigns.

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