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POSTS TAGGED WITH "industry events"

Page 5 of results

Rik van der Kooi on the value of search at #IP2016

Today at the AdExchanger Industry Preview in New York, Rik van der Kooi, CVP of Microsoft Search Advertising, took to the stage with John Ebbert, Executive Editor at AdExchanger, to discuss some of the key factors influencing the evolution of advertising and Microsoft’s own strategy. Some of the key takeaways were: Search is an increasingly valued marketing vehicle which offers truly integrated marketing intelligence. When search goes beyond web search to permeate services, devices and platforms...

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Details on Bing Ads changes with AOL partnership

As Rik mentioned in his blog post this morning, we are excited to share that Bing now powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide, and exclusively in the United States, United Kingdom, Canada and Australia. With this partnership, we are rolling out several changes inside Bing Ads, including the Campaigns page, Reporting page, Google AdWords Import experience, and Keyword and Campaign Planners. This ar...

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Bing Powers AOL Search

Last June, Microsoft announced a long-term search partnership with AOL. Today, we are sharing that as of Jan. 1, Bing now powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide our clients with additional high-quality volume and ways to reach their desired audience. Today’s announcement is testament to Microsoft’s ongoing foc...

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Microsoft is “all-in” with search advertising

For an inside look at the people and ideas behind Microsoft Search Advertising, we give you the Microsoft Search Advertising All-In Video. In this video, Microsoft Search Advertising Corporate Vice President, Rik van der Kooi, talks to Danielle McMeekin, Regional VP of Sales, about what excites him about Bing Ads and how Microsoft is committed to growing Bing to meet the needs of current and future Bing Ads clients. Viewing options If you're pressed for time, or if you're only interested in spec...

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Announcing the Bing Ads Elite SMB Partner Program

If you’re a small and medium business (SMB) partner who’s successfully helped SMBs find their own success, we have great news for you. We’re launching a new global program for partners who have proven their competence in bringing success to small & medium businesses -- today, we're happy to announce the launch of the Bing Ads Elite SMB Partner Program. These partners are among the chosen few, who have an in-depth understanding of search advertising landscape and Bing Ads solutions. They are comm...

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