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POSTS TAGGED WITH "industry events"

Page 4 of results

Be there. Introducing the Bing Network.

Here at Microsoft, our mission is to empower every person and every organization on the planet to achieve more. We know that with the right tools, anyone can achieve anything. Search, and specifically Bing, is one of those essential tools. It’s the intelligence that makes sense of the vast amount of information available to us today, and it’s about to get even better. Today, I’d like to introduce you to the new Bing Network. At Bing, we’re building a platform that gives people “knowledge for doi...

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The science of brand bidding: Follow-up and FAQs

The pros and cons of bidding on your own brand terms can keep you running in circles. On one hand, bidding on your own brand terms could be a waste of money if your organic results are showing up anyway. On the other, what do you lose (or, what’s the cost) when you don’t invest in bidding on your brand terms? The data scientists at Bing Ads wanted answers on the brand-term bidding question, so they created tests, conducted the study and compiled the data. Led by Lars Hirsch, our Director of Adve...

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