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POSTS TAGGED WITH "featured"

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Going global with a redesigned Bing Ads for iOS, Android coming soon

Today, we are excited to get Bing Ads for iOS in the hands of every advertiser on the go, worldwide. For our existing customers, your app will be automatically updated via the App Store. For those who are hearing about our #bingads iOS app for the first time, we encourage you to add it to your #sem #paidsearch utility belt so you can quickly monitor and check your campaigns whenever you take a break from checking in on #ppcchat. What's new with Bing Ads for iOS? Back in April, we announced our s...

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Changes coming to Bing Ads due to Content Ads Deprecation

As Rakesh outlined earlier, as part of our ongoing effort to ensure high quality traffic for you, in early August we will stop serving Content Ads on Microsoft, Yahoo and our network of websites. These ads represent less than 2% of traffic on our network. As the only remaining content advertising option is available only for customers in the United States (serving content ads in Windows media and Windows apps), there will be a set of small changes that happen automatically that I will outline be...

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Bing to Power AOL’s Search

Here at Bing Ads, we’re constantly looking for ways to extend our reach and grow volume for our customers. That’s why today we are excited to announce a new partnership with AOL. Beginning January 1st, 2016 Bing will become the exclusive provider of search and search advertising services across AOL properties for even greater consumer and marketer reach. Now with 20% market share in U.S., Bing continues to grow organically and through key partnerships. The 10-year deal with AOL is the latest to ...

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Summer travelers are mobile and local

2015 is set to become a watershed year for the travel industry. According to eMarketer, travel advertisers are expected to spend almost exactly as much (49%) on mobile ads this year as they will spend on other digital platforms. 1 Furthermore, 50% of all spending on digital travel ads is expected to go to paid search this year. 1 But mobile is having an even bigger impact on the way travelers spend their time and money. When travelers are visiting your town, they’re local, and they’re going to u...

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7 tips to rule Back-to-School

From a consumer's perspective, talking about Back-to-School (BTS) shopping before the kids are even out of school for the summer may seem a bit early. From an advertiser's perspective, however, knowing that many consumers start their BTS shopping mid-summer, it makes perfect sense. Part of being successful with PPC advertising involves researching your audience and leveraging those insights to build campaigns that have the right combination of ad copy and keywo...

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