September 21, 2015
For every year I’ve been in PPC, each has been called the “Year of Mobile”. This year, I can say with confidence that it’s actually true. We’re seeing explosive growth across smartphones and tablets, and if you’re still not optimizing for these users, then you’re in severe danger of missing out. That being said, optimizing for mobile traffic can be a difficult task, particularly if you’re unfamiliar with the reporting interface. With that in mind, I’m here to show you a few ways you can analyze ...
September 16, 2015
If you saw my previous post on upcoming Bing Ads Connect events, note that travel schedules necessitated a few changes to the San Francisco, Los Angeles and Chicago events. In addition to the unchanged events for New York, Boston and Toronto, here are the new dates... clicking on the images will bring you to the registration page for each: If you're not familiar with Bing Ads Connect events, this is what you can expect as an attendee: Insider info that’ll help you reach your search advertising g...
August 16, 2015
Monitoring your Bing Ads campaigns doesn’t have to be time consuming. Instead of repeatedly checking your campaigns, ad groups, ads, and keywords, use our new ”Notify Me” rules to set up your own custom campaign alerts. This new type of Automated Rule will save you time and effort when staying on top of your latest campaign data. What are Notify Me Rules? Notify Me rules send you emails for campaigns, ad groups, ads, and keywords that match your search criteria. For example, I can set a Notify M...
August 11, 2015
At Bing Ads, we believe that managing your accounts and billing isn’t something you should have to worry about. You told us to make it simple, convenient and fast. We heard you. In our latest release, you’ll find many of the changes you asked for specifically, along with much more! From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help you do more, work less. Whether you’re already using Bing Ads Accounts and Billing, or you’re t...
August 05, 2015
In case you missed it, here is a summary of products, features and notifications to be aware of as we head toward the Fall lineup. Beta launch: Bing Native Ads (US Only) Bing Native Ads beta has launched in the US on MSN, offering advertisers the ability to target user intent. Bing Native Ads is designed to naturally align with that of the placements in which they appear, ensuring an optimal user experience. For more information and updates, visit the Bing Native Ads page. Now live: Bing Shoppin...